Training in the craft trade sector has become unsexy, but studying in the metropolises has become more and more attractive. The Sauerland region with its craft trade companies has commissioned us to develop a concept, strategy and a campaign look that is tailored to the target group in order to pimp the image of the craft trade sector and thus provide the companies with new trainees.
Proceed:
Smart Presentation, 3 evening workshops with clients, crafts enterprises and current trainees