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Client:
City Marketing Winterberg
Period:
3 months
Result:
Strategy, conception,
campaign look,
social media plan
Winning new
trainees with
workshops
Campaign workshops, strategy development, social media guideline
Training in the craft trade sector has become unsexy, but studying in the metropolises has become more and more attractive. The Sauerland region with its craft trade companies has commissioned us to develop a concept, strategy and a campaign look that is tailored to the target group in order to pimp the image of the craft trade sector and thus provide the companies with new trainees.
Proceed:
Smart Presentation, 3 evening workshops with clients, crafts enterprises and current trainees
Eliminate prejudices and make the craft sexy again.
"If you don't know
your target audience,
you're planning ahead."
"If you don't know
your target audience,
you're planning ahead."
Deep insights through intensive exchange.
"We never imagined that workshops could produce innovative ideas so quickly."
Anika Müller, City Marketing City of Winterberg
